ZG: Rosetta Brooks on Guy Bourdin’s Bloomingdale’s catalogue

In the latest of our ZG scans, editor Rosetta Brooks analyses the Guy Bourdin photographs that make up the Bloomingdale’s lingerie catalogue. Brooks pinpoints Bourdin’s work as a pivotal moment in fashion photography when relations between the product and product-image ( and between the brand and photographer) changed. Fashion photography no longer worked as traditional advertisements, serving to sell the attributes of the items photographed. Rather, a new freedom was granted to operate as an art form. Interest around the brand would be created through their new role as a patron of these works.

Click on the scan to open in a new window, then click again to zoom.

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